Lesson 1: The Definition Of Word Of Mouth Marketing

Word of Mouth Marketing is a) giving people a reason to talk about you and b) making it easier for the conversation to take place.

It's C to C Marketing—when a consumer tells a consumer about you. Actually, it’s B to C to C. When it comes out of the mouth of a marketer, it’s marketing. When a real person repeats it, it’s word of mouth.

It’s more than just marketing—it’s also product design and customer service. People talk about fantastic stuff and great treatment from companies they like.